Our Story
At White Rock, we believe in putting quality and ethics first, so you can feel good about your diamond now and forever.
100% Real
There are a lot of misconceptions about lab-grown diamonds. The #1 question we’re asked is, "Are lab-grown diamonds real?" The answer is 100% yes! The singular difference between lab-created diamonds and mined diamonds is their origin. All of the beloved aspects of a diamond - how it looks, its chemical composition, and its physical properties - remain, while all of the bad parts - destructive mining and muddled ethics - are removed.
100% Ethical
White Rock is on a mission to change the way couples experience diamonds. For years, the dark secrets of the diamond industry have been hidden behind the sparkle and glamour of these gorgeous gemstones. With an environmentally conscious approach, we can say that 100% of our diamonds are 100% ethical - giving our customers peace of mind and a diamond with a beautiful, pure beginning.
100% Quality
Our team of diamond experts has hand-picked the selection of diamonds available on our site. At any one moment, you'll only be looking at stones that meet our minimum standards of quality in terms of cut, color, clarity, and carat.